.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in venture capital each year, have actually increased virtually $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That decline results from market saturation, elevated regulatory tensions, as well as economic uncertainties.ADWEEK talked with five VCs that remain to acquire adtech providers, regardless of these challenges, concerning what they are actually seeking as well as what they stay clear of. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused modern technologies and industry-specific regions including linked TV.